Innovation Programmes

MC – Corporate Online Session


Co-funded by the European Union logo

The Investment Readiness Programme (IRP) is part of the European Partnership on Innovative SMEs. The partnership is co-funded by the European Union through Horizon Europe.

Start Date: 1 July 2025, 12:00 AM CEST
End Date: 7 October 2025, 12:00 AM CEST
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Online Session information

Do you have a technology-based solution that can make a dent in the retail industry? Is your product disrupting a different industry and you believe it would do the same in Retail? Then, MC is looking for you.   

MC is the food retail market leader in Portugal with a number of distinctive business segments, which offer a varied range of high-quality products at the best prices: Continente (hypermarkets), Continente Modelo (supermarkets) and Continente Bom Dia (convenience supermarkets), Meu Super (franchised supermarkets), Bagga (cafeterias), Go Natural (healthy food restaurants), Note! (book shops/stationery), ZU (dogs and cats products and services), Wells (health, well-being and eye care) and Arenal (parapharmacy and perfumery).  

MC breathes innovation and aims to build the future of retail. They’ve been cooperating with different partners (Companies, Startups, Research and Development Centers…) to improve the shopping experience wherever their customers are and to push forward the way they operate across the value chain. Acknowledging that its network is limited, and innovation can come from anywhere, MC joined Eureka to find disruptive solutions. 

How to participate

To take part in this Online Session, please register using the link below.

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